My friend, as the natural-born reporter she is, writes in her email that she noticed this tagline at an 07:50am train, at Holborn station, London.
And that, ladies and gentlemen, is the tagline that an author has chosen to advertise her book with. The book's titled Temple, which is also the name of the leading female character.
But what a shocking statement for a genuine late-to-sleep-early-to-rise... Londonfreniac. Her email goes on as following:
- Who would like to read one rather than live an adventure?
- Which audience is this advertisement - which is repulsively conservative, to my opinion- addressing?
- And what exactly does it suggest? That we live in a society that respects you more when you simply exist, lifeless as an object, than when you actually "seize the day"?
She definitely made my day.
Yours?
6 comments:
Fair point.
If you feel that this advertisement has offended you in any way, you could always complain to the Advertising Standards Authority (http://www.asa.org.uk/asa/how_to_complain/)
You are a nice guy... you are! :)
It's only fair, sometimes complaining to the ASA can improve the quality of advertising.
Overdoing it of course would lead to censorship.
People, accept society as it is. A bag of random, mediocre human specimens to whom reading about one’s thoughts, thrills, or emotions is equal with experiencing it themselves. Maybe those are the gifted, the ones to be envied, as we have to spend our short and miserable lives living life to its core, sweating, crying and smiling while they chill out with a book.
It seems like a bit of an overreaction. It's just a bit of humour, referring to times long past when nobody respectable would go off and have adventures, they would sit in the drawing room and read them to each other and it would be "so terribly exciting" or "simply ghastly". It is probably meant to evoke that image in the mind of the reader and consequently link the particular book with a similar atmosphere.
Yes, it might be a bit overreactive... and I guess you are right! "A bit of humor..." you say.
But isn't humor and "lightness-in-description" a tool of power?
I don't know..I just don't like this ad.
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